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Today marks Agriculture Day in Canada.

I’m not sure how many Canadians knew this day was being celebrated by people like myself – a dairy farmer’s daughter whose passion for agriculture and communications (with politics thrown in there) led to an agricultural communications role working in provincial politics at Queen’s Park.

Agriculture is an industry I really love working in.

According to my Instagram poll late tonight, which includes a mixed audience of both those in and outside of agriculture, thankfully 67% (or 130 respondents) knew it was #CdnAgDay.

Whether you knew it was Ag Day or not, or work in agriculture or not, we all have one major thing in common – something we can relate too – and that is food.

The other thing we can all most certainly relate too, is having a job.

We all need food to eat and most of us have a job or aspire to have a job. So there, we at have at least two things in common now to continue this productive conversation.

On a day like today, in some instances, it feels like we in agriculture across Canada are a passionate group of people….. who preach to the choir.

It is on days like today, I am reminded of how our industry needs to position ourselves in a way that catches the attention of the 98% of Canadians who do not come from a farm or know anything about agriculture-food.

We need to sell our agri-food industry in a way that is cool and makes young graduates and people WANT to come work with us, much like how the STEM movement has captured the attention of many soon-to-be high school graduates and young career professionals.

Its why I think the movement around STEM (Science-Technology-Engineering-Math) should actually be called STEAM, with the ‘A’ proudly standing for Agriculture.

I am fascinated by the conversation around STEM-related careers. Even here in Canada, we have made it a trendy topic, promoting STEM jobs to Canadian youth. Our Canadian government even launched a campaign in 2017 to encourage young women to choose science. Bravo!

In a fast-paced digital society that is becoming more of a knowledge-based economy, attracting top talent to our agri-food sector will be imperative to fill the more the more than 100,000+ jobs we are going to need to fill in the next decade.

The crazy part? The demand for students with an agriculture-related degree far outweighs the supply of graduates! Just read this University of Guelph report that states “there are 4 jobs for every OAC graduate entering Ontario’s food and agriculture sector.”

In all the excitement discussing STEM, we’re missing a critical industry that continues to push the envelope in innovation. Agriculture.

An industry that really, in some instances, combines science, technology, engineering and math ALL in one. Agriculture and food combines practical know-how, research and application to create things that we use every day and perhaps take for granted. Things like environmentally-friendly coffee pods, the Yukon Gold potato and for some Canadian dairy farmers, an app for their smartphone that helps farmers monitor and treat ketosis in their dairy cows. How cool is this?!

[Side note, people maybe don’t even realize just how tech-savvy farmers really are and how actively they use their smartphone to do business and participate on social media! If you’re looking for some examples, just ask me for some savvy farmers and agri-food professionals, I’d be happy to share]

These examples above are just a few that showcase leading-edge technology, research and innovation that takes place every day in our Canadian agri-food industry that consumers and industry benefits from. Examples that combine science, technology, engineering, math and agriculture to produce some pretty awesome results.

Agriculture has even embraced the conversation around the much-needed role of more women in our sector. Groups like Ag Women’s Network in Ontario and Saskatchewan Women in Ag, have created a positive atmosphere to promote more women getting involved in agriculture and food. In fact, in the 2016 Canadian Census, the proportion of women who are farm operators increased to 27.8%, for the first time in 15 years! Its been a breathe of fresh air to see this movement take off.. and its a movement that is here to stay.

Canadian agriculture and food needs more savvy individuals to help us in our sector.

Enthusiast individuals and young graduates who can help us grow food; create sustainable and sound food policy; get food from farmers to processors; work in trade so more Canadian-grown food can be exported around the world to address food security; get food from processors to consumers; communicate agriculture’s message to the masses; and market food more effectively so it eventually ends up on consumer’s plates.

I know why this gap most likely exists in attracting top talent.

Its because we don’t make our sector attractive enough or ‘sexy’ enough to market it and attract young graduates from non-farming backgrounds.

Much like the picture above of me in front of Queen’s Park, when you think of agriculture and food related jobs, you probably don’t picture someone like myself. This is the game-changer of our industry – you don’t have to look like the stereotypical farmer with the straw hat and pitch fork in hand to work in agriculture and food. And you certainly don’t need to come from a farm to work in agriculture and food.

Gone are the days where these stereotypes exists. Or at least, they should be by now. Its 2018.

We in the agri-food sector are savvy, sophisticated and passionate people who believe in what we do. Everyone along the value chain is playing a role to ensure the highest-quality, safest products are delivered 365 days a year to Canadian consumers and consumers around the world. For many of us, agriculture and food isn’t just an industry we work in but a lifestyle we enjoy 365 days of the year. Not many industries can say this.

It is time we embrace the STEM movement and begin to promote STEAM.

This way, many needs are addressed – those of our agri-food industry who needs top, innovative talent; those of young millennial graduates looking for exciting new careers in an already tight job market; and those of our Canadian consumers who continue to need/want the best food possible.

Its a win-win for all. Now let’s get out there and promote STEAM!#MakingAgriFoodCool

This fall has been one of a kind. Fall in the agriculture world (my daily profession) is always a busy time of year. Harvest, Fall fairs, Ontario Agriculture Week, AGM’s and trade shows. Add a baby, some speaking gigs and travel (not to mention life!) into the mix and a whole new meaning to busy comes to mind.

I was on the road earlier this fall travelling here and there to attend events where I had the opportunity to speak and see industry colleagues, friends and even blog readers (hi Mary!). This is something I have valued so much since becoming a mother – the opportunity to get out of the house and talk with others about things beyond motherhood. Don’t get me wrong, I love being a new mom but there is nothing like keeping the brain stimulated beyond the baby talk of goo goo gagas and talking current events, agriculture or anything for that matter.

One thing I’ve also come to value and be more conscious of this fall is my use of social media.

Because social media is what I do for a living and the means to which I consume most of my news and keep in touch with people, I’ve wanted to ensure I’m using it with the best of intention. I don’t want to find myself aimlessly scrolling through social channels *just because* especially now that Blake is here.

Having a child has also made me question everything I post on social media for fear of the unknown – could/if photos of your baby appear somewhere you (or they) never expected one day? Because we’re writing the social media books as we speak (and they’re ever-evolving!), its hard to know where pictures of your kids and content could surface. I’ll be blogging more about this in coming weeks.

When smartphones were becoming a *thing* only a few short years ago, nothing bothered me more than watching someone at a public event have their face buried in their phone scrolling through their Facebook or Instagram channel. I didn’t want to be that person. Heck, I entered the workforce at a time when the etiquette was to not even bring your phone(s) into meetings. That definitely dates me… and that wasn’t even a decade ago (face palm)!

I’ve made two simple changes this fall that have really helped me disconnect when needed and feel like I’m in control of my social media and phone, not the other way around:

I have disconnected my email account from my phone. Every time I want to check my emails now, I have to go to safari and log in to my account which makes it more time consuming to do, hence limiting how many times a day I check my emails. Also, not waking up every morning to that red bubble telling me the number of emails I have waiting for me before the day has even begun has felt transformational.
I downloaded the Moment app to track my screen time usage. I have been able to see how much I use my phone and know which apps are the most time consuming. I have been able to set daily limits on how much I use my phone and it then sends me reminders before it locks me out of my phone if I’ve went beyond the limits I’ve set. Wild stat: the average person spends 4 hours a day on their smartphone! I know, crazy right?!

Having the independence away from my phone has been a mind game changer. Social media is an incredible tool if you use it to your advantage, not let it be all consuming.

Social media is an incredible tool if you use it to your advantage, not let it be all consuming.

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As a communications professional, you have to stay on top of the social media game in terms of what’s new/trending and actively use platforms to engage. But you can do it in a strategic, manageable, less mind-numbing way. And, your smartphone data bill will thank you, I know mine sure has. Not to mention, a more healthy personal lifestyle will surely follow if your making memories and not documenting *every* personal detail of what you ate, wore, did while showcasing your selfie game for the millionth time. Unless of course, if that’s how you making a living or its what you love doing, then social media it up!