The Passionate Voice

7 Ways to Manage Your Digital Footprint

• Career, Lifestyle, Social Media

If you visit here often or we follow each other on social media, you would have noticed some changes last fall to my photography and branding.

It was just some simple, subtle, yet positive changes that helped to spice things up around here and on my social platforms. Hello, new headshot! 😛 

Its like when I re-arrange furniture in my house when the seasons change, it is the simplest thing to do and the BEST feeling when its done. In the social world, you really always have to be changing it up to keep fresh, continue to evolve and be noticed as you and your brand grow and evolve.

The intended change was good because it made me realize how you have to take continued stock or inventory of your digital footprint. Simply put, you have to keep track of all your social profiles. Sounds easy but it isn’t.

Even if you’re not rebranding, having all of your passwords and log-in information in one place is a good place to start. This made things SO much easier for me when I went to do my rebrand and proudly post my new headshot across all my social platforms last fall.

This blog post can serve both individuals or even businesses and social/digital managers that manage their company’s corporate communications and brands. Here are 7 things I learned last fall with my rebrand for how you too, can easily manage your digital footprint at any point in time.

7 Ways to Manage Your Digital Footprint

  1. Create and maintain a locked password document (that requires a password to get into the document). This should contain all of your social media platform passwords. This is an easy way to keep organized, period.
  2. Establish and set your brand guideline. This will ensure you execute your brand with consistent colours, fonts and look/feel across all social platforms you use. It is best to create a mood board and then a brand board to always refer back too. I’ve provided my latest rebrand branding board below for your reference 🙂
  3. Once you’ve set your ‘look and feel’, hire a professional photographer to capture your brand – it’s a wise investment and some of the best money you will spend!
  4. Have a consistent logo/photo/headshot across all of your social platforms.
  5. When/if you decide to change your logo/photo/headshot, take the time to update your bio and descriptions with the same consistent wording and put this across all of your platforms.
  6. Update your website or your blog at the same time to reflect any of these new changes and introduce your new rebrand.
  7. Review your analytics on each of your social platforms and website/blog to determine what platforms are working best for you. When you rebrand, its a perfect time to add new platforms, change the function of existing platforms or decide altogether to stop using certain social platforms if you find you’re not getting the ROI for the value you’re putting in. Your followers on each of your social platforms will tell you a lot about what they consume from your brand.

If you have questions about your own social media profiles, need help in rebranding or want to know more about the analytics behind your social platforms,let’s get in touch!

The Power of Unity Through Social Media

• Communication, Social Media

I’ve been finding this post hard to write. For someone who wordsmiths for a living, I found the words hard to come by – to properly formulate thought into sentences. It reminded me though that in times of crisis, sometimes all we have is our words.

Thirteen days ago, we witnessed anyone’s worst nightmare. The tragic bus accident that resulted in the death of 16 people who were part of the Humboldt Broncos hockey organization. It is something that no family, friend, team, community or country should ever have to experience. They were a team of passionate individuals on a bus travelling together to play hockey, the sport they love. Its a sport that our country loves – a sport that is ingrained in our cultural fabric as Canadians.

As things unfolded that night as I watched on social media and in the days following, our country came together, united, to help a small Saskatchewan town mourn at an unimaginable time. It really was incredible to watch as everyone dropped what they were doing, to mourn together. It didn’t matter who you were or where you lived, no matter where we were across Canada, we mourned and showed our support together in any way possible. Because of the physical distance, a lot of that was done through social media.

It dawned on me that Monday morning after, as I walked past the local Canada Post office that had their hockey stick taped to the window in support of the Broncos, just how powerful social media really was in this time of grief.

I use social media on a daily basis and for work, but never before had I witnessed something like this on social media that brought us together in the way this did. Social media really played a crucial role in how information was not only shared, but how it brought people together. Here are just a few incredible examples of just how powerful social media has been:

  • Watching the initial updates from people posting about the accident late that Friday night, Twitter seemed to be the platform as to how parents, friends and organizations were initially communicating about the accident.
  • Once news began to break about the horrific accident, social media was where people began to mourn publicly and share their memories of the people who had passed.
  • It was how information was being shared publicly for those who needed to seek mental health assistance to cope with the tragedy.
  • The Go Fund Me page, that has now surpassed $13 million, was created and it became the place that people could go too to help provide financial support, which so many people have did.
  • People registering for organ donation spiked after one of the players, Logan Boulet gave the incredible gift of life through his organ donation. This was shared throughout social media and it reminded all of us to consider organ donation {If you would like to check if you’re an organ donor or to register, you can visit beadonor.ca. I just checked the other day and had thankfully already signed up as an organ donor}
  • Those from near and afar, from all around the world, put out hockey sticks on their porches in solidarity to pay tribute to those lost in the accident and pictures were shared using the hashtag #SticksOutforHumboldt
  • Last Thursday on April 12th, everyone across the country wore their hockey jersey using the hashtag #JerseysforHumboldt which was documented across social media. Even Drake wore his Broncos jersey at the Raptors playoff game.
  • And social media is how the team is honouring and remembering its loved ones who were tragically lost. A website has now also been created and shared online to honour their memories.

In an unimaginable time like this, I couldn’t be more proud to be Canadian. I also couldn’t be more grateful for social media and the positivity that was harnessed throughout social media platforms to bring us altogether, united as a country at a time like this. It truly is incredible how powerful our words have been and how they have been used on social media to bring us together. Humboldt, we are with you!

#HumboldtStrong

“Embrace Bold:” My 2018 Buzzwords

• Agriculture, Career, Communication, Lifestyle, Social Media, Travel

This is a big post for me.

Not only is this my first post of 2018 but this is my first ever PODCAST! (Can you hear my excitement through the cap locks?!)

Starting a podcast was a goal I had in 2017 but I kind of had a baby, so I wasn’t able to get around to getting this goal done. BUT, I’m kickstarting 2018 off in the best way possible and I’m making my first post here on the blog, my first podcast!

2017 – Beautiful Chaos

In my first episode, I reflect on 2017 and the 5 goals I committed to achieving last year. I’m happy to say, I accomplished 4/5 of my goals but by far, the best thing we did in 2017 was welcome our healthy baby boy Blake in May!! He is by far the greatest thing we’ll be able to say we EVER did. Its incredible to think love creates life like this. I summarized last year as ‘Beautiful Chaos’ but I also stuck to my buzzwords ‘Adapt and Adjust.’ Isn’t that what parenthood is all about.. adjusting and adapting… all.the.time?!

2018- Embrace Bold 

I also share in my first episode, my 2018 buzzwords which are ‘Embrace Bold.’ This was partly inspired by the Little Book of Hygge and Oprah’s recent Golden Globes acceptance speech which if you haven’t saw it yet, you can watch it here or read the full transcript here. Based on this mantra of ‘Embrace Bold,’ I’m also sharing my 5 goals for 2018 on the podcast.

Take a listen to my first podcast by clicking on the play button directly below. I hope you enjoy listening and I’d love to hear what you think.

Oh and by the way, HAPPY 2018! 

 

 

Taking a {Moment} to Pause

• Communication, Lifestyle, Social Media, Travel

This fall has been one of a kind. Fall in the agriculture world (my daily profession) is always a busy time of year. Harvest, Fall fairs, Ontario Agriculture Week, AGM’s and trade shows. Add a baby, some speaking gigs and travel (not to mention life!) into the mix and a whole new meaning to busy comes to mind.

I was on the road earlier this fall travelling here and there to attend events where I had the opportunity to speak and see industry colleagues, friends and even blog readers (hi Mary!).  This is something I have valued so much since becoming a mother – the opportunity to get out of the house and talk with others about things beyond motherhood. Don’t get me wrong, I love being a new mom but there is nothing like keeping the brain stimulated beyond the baby talk of goo goo gagas and talking current events, agriculture or anything for that matter.

One thing I’ve also come to value and be more conscious of this fall is my use of social media.

Because social media is what I do for a living and the means to which I consume most of my news and keep in touch with people, I’ve wanted to ensure I’m using it with the best of intention. I don’t want to find myself aimlessly scrolling through social channels *just because* especially now that Blake is here.

Having a child has also made me question everything I post on social media for fear of the unknown – could/if photos of your baby appear somewhere you (or they) never expected one day? Because we’re writing the social media books as we speak (and they’re ever-evolving!), its hard to know where pictures of your kids and content could surface. I’ll be blogging more about this in coming weeks.

When smartphones were becoming a *thing* only a few short years ago, nothing bothered me more than watching someone at a public event have their face buried in their phone scrolling through their Facebook or Instagram channel. I didn’t want to be that person. Heck, I entered the workforce at a time when the etiquette was to not even bring your phone(s) into meetings. That definitely dates me… and that wasn’t even a decade ago (face palm)!

I’ve made two simple changes this fall that have really helped me disconnect when needed and feel like I’m in control of my social media and phone, not the other way around:

  1. I have disconnected my email account from my phone. Every time I want to check my emails now, I have to go to safari and log in to my account which makes it more time consuming to do, hence limiting how many times a day I check my emails. Also, not waking up every morning to that red bubble telling me the number of emails I have waiting for me before the day has even begun has felt transformational.
  2. I downloaded the Moment app to track my screen time usage. I have been able to see how much I use my phone and know which apps are the most time consuming. I have been able to set daily limits on how much I use my phone and it then sends me reminders before it locks me out of my phone if I’ve went beyond the limits I’ve set. Wild stat: the average person spends 4 hours a day on their smartphone! I know, crazy right?!

Having the independence away from my phone has been a mind game changer. Social media is an incredible tool if you use it to your advantage, not let it be all consuming.

Social media is an incredible tool if you use it to your advantage, not let it be all consuming.

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As a communications professional, you have to stay on top of the social media game in terms of what’s new/trending and actively use platforms to engage. But you can do it in a strategic, manageable, less mind-numbing way. And, your smartphone data bill will thank you, I know mine sure has. Not to mention, a more healthy personal lifestyle will surely follow if your making memories and not documenting *every* personal detail of what you ate, wore, did while showcasing your selfie game for the millionth time. Unless of course, if that’s how you making a living or its what you love doing, then social media it up!

Airplanes: A Destination for Silence

• Communication, Lifestyle, Social Media

There aren’t many places where you can now fully disconnect. Places where you can’t access wifi and be hooked to the internet and your smartphone. Places where you can totally be #offline.

Thinking back to my first trip to Europe in 2009, I couldn’t call home on my cellphone, let alone get a wifi signal to use my cell (notice I called it a cellphone not a smartphone, that dates me already!) That was less than a decade ago. Oh how technology has advanced in such a short period of time!

While in Europe, I had to go to Internet cafes or use pay phones with calling cards to call home to let my parents know I was safe and sound. I remember taking photos with my camera here and there at the most memorable tourist attractions but I couldn’t be bothered with documenting my entire trip through the lens of my camera. I wanted to experience it all in person. And let’s be serious, even if I wanted to document it all through the best filters and apps, my flip phone didn’t even have the capabilities to take photos. God, I really am dating myself. 

Fast forward almost a decade later, and you can now connect almost anywhere in the world at any time of the day. They even now offer wifi on some planes which seemed like the last place we’d ever see access to internet introduced. I always thought it interfered with the airplane signals?! #GuessIwasWrong

On most flights where they now offer wifi, they at least have put a price tag to access wifi. Its a hefty price tag, but I am glad they put the price high so it discourages me to pay for internet. 

Here’s why….

Airplanes are one of the last places where we can put boundaries or restrictions on using our smartphones and accessing social media. Its one of the last remaining places where we are guaranteed silence. Where we expect to be left alone. Its one of the last places where we are forced to sit alone with our thoughts… scary I know.

Its where you can read a book quietly or watch a movie… with no dings, no alerts, no vibrations.

On airplanes, I get some of my best ideas. Its where my creative juices get a flowin’. Its where I pull out pen and paper and write down blog post ideas, work on my editorial calendar, brainstorm content for upcoming presentations, process ideas and thoughts and let my mind wander. 

Its one of the best feelings.

I’ve come away from my recent trip visiting my in-laws in Manitoba with many blog posts written and random thoughts documented. Some samples from my most recent two hour personal brainstorm session plane ride?

  • Agriculture faces a re-branding challenge. I tweeted about this idea this week. Its one of the biggest challenges I believe we face in the industry I grew up in and love to work in. I’ll be elaborating on this thought later this week when I serve on a Co-operators ag panel.
  • On the topic of agriculture, it just recently dawned on me that for the better part of my political career, I have been the minority. Working in agriculture in downtown Toronto, surrounded by consumers who don’t know much about agriculture and farming is where I’ve realized I’m not the majority. When I was a kid growing up, I just naturally assumed everyone knew about farming because hey, that’s what everyone did right?! Do those who work in agriculture sometimes forget, including me, that we aren’t the majority anymore in the circles we need to be selling our industry too?! And are we comfortable being the minority?
  • Social media is changing the operational functions of customer service departments for companies and businesses. Both good and bad. I talked about this at a presentation I gave earlier this week from a customer service experience I witnessed on Twitter recently. Blog post written on this = check.
  • A ‘Someday File’ – we all have one. Places we’d like to travel too; things we want to buy; books we want to read; things we want to learn. What holds us back from doing any of it?! After reading more of Mark Manson’s ‘The Subtle Art of Not Giving a F*ck’ it got my mind racing on so many topics he writes about and my own ‘someday file’ and why I keep making lists but don’t DO alot of them.

So many thoughts I know for a two hour flight 😛 So much writing, so little time. Also, here is to our first successful trip and plane ride with Blake. Thankfully it was a smooth ride and experience. Thanks little man for making this mom feel like she hit the baby jackpot #MotherWin